Ambassadors of outstanding natural beauty. Professionally trained, local , knowledgeable ambassadors of the Swansea area, here to enhance the visitor experience and support local events. Through Ambassadors, visitors will have access to information about the heritage and landscape of Gower including local stories, advice and recommendations that might otherwise be difficult to find.
Gower Ambassadors Project
The Gower Ambassadors Project was originally instigated under the Gower Landscape Partnership programme, with further funding and support from Swansea Rural Development Partnership through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government. The project was delivered by Gareth Kiddie Associates.
Seeing the value in the ambassador scheme, Tourism Swansea Bay wanted to ensure they remained active and well utilised for the destination, local events and tourism trade. So, with funding from Welsh Government Sustainable Development Fund, they took on the project of coordinating the Gower Ambassadors in July 2018. Since then the programme has grown from strength to strength and is continuing to evolve and recruiting more ambassadors.