Ambassadors are a real bonus to a destination providing local knowledge

Tourism Ambassadors for Wales: Best Practice and Lessons Learnt – took place on June 20th 2019 at the Imperial Hotel, Llandudno in North Wales. The Deputy Minister for Culture, Sport and Tourism, Lord Dafydd Elis-Thomas opened the event. He highlighted that, “It is essential that visitors get consistent and engaging information that helps them have a genuine experience in an area, and engages them with all the things that make Wales special – from our bilingual culture to our iconic natural environment.  This is where local Ambassador schemes play an important role and this first pan-Wales workshop on Tourism Ambassadors is an excellent way to share best practice.”

Dean Jeffery, a Gower Ambassador emphasised that, “It was a super event with opportunities to learn from other Ambassador schemes in Wales. Ambassadors are a real bonus to a destination, providing a friendly welcome and recommendations to visitors with local knowledge and a personal touch. It was an honour to be chosen alongside brilliant schemes in other areas – we must be doing something right in Gower, and we are glad to provide input for Snowdonia National Park. Several members of Tourism Swansea Bay are Gower Ambassadors and find it a benefit for their business.”